Do you want to promote your business among a vast client base? In that case, posting videos on Instagram can be an effective technique for you. Viewers love to watch videos and therefore, social media sites like Facebook, Twitter and Instagram repeatedly leverage video posting. Businesses can make a better impact and convey their messages better via this unique tool. In this article, we are going to study about Instagram’s efforts to make video sharing a more enjoyable and profitable aspect for businesses.
Instagram Carousel Video Ads
The carousel feature, which was introduced in 2015 as a horizontal slide is set to embrace a new wave of changes. You can now watch many video ads on this feature and swipe through the slide in order to have a better experience. The photo-sharing channel is now aiming to make it easier for social media marketers and advertisers to promote their sites. The app is concentrating on adding more ads to the carousel feature.
Carousels have the capability to feature at least 5 media pieces that include both photos and videos. What is interesting here is that each video can be displayed for as long as one minute. This means that advertisers can display their products or services for 5 minutes. Thus, we can conclude that you can reach out to a wide audience base with the help of the video carousel. The viewing is simple and viewers can watch the videos in a single space simply by swiping through the slide. In the event that they do not wish to watch the video, they can scroll down and ignore them.
The carousel feature is expected to increase Instagram likes over a very short span of time.
Instagram Video Likes
Another feature which seems to have made quite an impact in the follower base of Instagram is the ability to check how many views a video is getting. It is natural to wonder if anyone is at all watching your videos. Knowing that your videos have viewers can boost you marketing spirits and you can come up with better and more audience-oriented videos. The photo-sharing app has increased in popularity after allowing followers to watch the number of likes they get. The option is very similar to what Facebook offers its account holders.
The channel has introduced this facility after noticing the time spent by followers to view videos has enhanced by forty percent. Analysts believe that this increase in the time spent is proof that videos do have a significant impact on the buying decisions of followers. It is therefore, necessary for businesses and social media marketers to be aware of the ads that have more views and those which havefewer views.
The view counts are also considered in terms of the time spent on each video. Snapchat videos have 7 billion views with each ad being viewed for at least one millisecond. Facebook, on the other hand, has 8 billion views and claims that each ad on an average gets 3 seconds of viewing.
Instagram experts believe that watching a video is valuable for business and a marketer even though a viewer stops the ad after a few milliseconds. Every moment a viewer spends on the ad drives traffic to the site directly or indirectly.
If you want to make the most of Instagram, keep an eye on its new features. Market your business through video carousels and know about follower behavior with the option to view the likes on each video.
Author Bio – Holly Jones, in her half a decade experience as a social media analyst has made quite a mark in her domain. She helps businesses to realize how they can increase Instagram likes by using the latest features offered by the channel.